December 9, 2003 For Immediate Release
APRA CONDUCTS SEMINAR ON IMAGE BUILDING
AND CORPORATE STANDARDS
BAKU, AZERBAIJAN -- The Azerbaijan Public Relations Association (APRA) announced
today that it has successfully delivered a workshop on Corporate Standards and
Image Building on December 5th, 2003 at the BP Enterprise Center.
Although it may seem simple and even ordinary to many, applying corporate standards
to designing a company logo or using a special dress code in the office, play
an important role in helping today's business people in Azerbaijan market their
products. That is what Ogtay Mammadov, an APRA member, attempted to demonstrate
during his 30-minute PowerPoint presentation on December 5th.
"The subject of corporate standards is pretty tedious, yet necessary for
successful marketing efforts", said Ogtay Mammadov.
Javid Muradov, the head of PR Consulting (PRC) - a Baku based public relations
firm - hosted the second part of the seminar devoted to Image Building. By drawing
examples from the real life business environment, Javid Muradov pointed out
the importance of video news releases and short promotional documentaries in
delivering the corporate message. He finalized his presentation with a short
training video, designed by PRC.
More than 50 participants representing various local and international business
and non-government organizations attended the seminar. This seminar was the
third in a series of seminars on public relations topics organized by APRA in
2003 with support from Internews Azerbaijan (www.internews.az). Further seminars
are planned throughout 2004.
APRA is a network of Azeri public relations practitioners, founded in April
2003 by Internews Azerbaijan, Mercy Corps International, Baku Interbank Currency
Exchange, United Aid for Azerbaijan, Cooperative Housing Foundation, Azerbaijan
Young Lawyers Association, AzerNet, PRConsulting, Hatt Research Company and
UniBank in order to research challenges, exchange best practices and perspectives
in the field of public relations and promote public relations in the public
administration, volunteer and business sectors in Azerbaijan.